With Truth Unleashed, Musk and Carlson aim to create a media powerhouse that stands as the antithesis to mainstream news outlets like CNN and MSNBC, which they believe have been overrun by “wokeness” and “censorship.”

“Too many so-called journalists these days are more concerned with appeasing Twitter mobs than reporting the news,” Carlson stated in a promo video for the show. “That’s why this show will be different. No censorship, no political correctness—just the truth, raw and unfiltered.”

Musk, for his part, is putting his money where his mouth is. Reports indicate that the tech titan has committed $100 million to the production of the show, which will air on Musk’s very own media platform, rumored to be an expansion of his ever-controversial social media network, X.

Of course, the announcement of Truth Unleashed has been met with mixed reactions. Conservative circles are hailing it as the perfect antidote to a media environment they believe is dominated by leftist narratives. On the other hand, critics—particularly those of a more progressive persuasion—are less enthusiastic.

One Twitter user quipped, “Elon Musk funding Tucker Carlson’s new show is like Jeff Bezos bankrolling a flat-earth documentary. Two guys with way too much money and not enough sense.”

But Musk is undeterred by the backlash. “I’m used to it,” he said, brushing off the criticism. “People said the same things when I launched SpaceX, and look at us now—flying to Mars and beyond. Truth Unleashed is going to do the same thing for journalism. It’s going to take us beyond the usual partisan nonsense and give people what they really want: cold, hard truth.”