The move comes after the network, ABC News, was caught in a media firestorm over their moderation of the presidential debate between Donald Trump and Kamala Harris. With accusations of bias, real-time fact-checking scandals, and both candidates’ supporters crying foul, the debate quickly spiraled into one of the most polarizing media events of the year. And, as is typical of today’s social media-driven world, the backlash didn’t just stop at ABC News. Soon, people all over the country began directing their anger at any business with “ABC” in its name.

It didn’t take long for the phone lines at ABC Fine Wine & Spirits, a chain of liquor stores based in Florida, to start ringing off the hook—though not with customers asking about the latest whiskey deals. Instead, the callers were furious debate-watchers, demanding to know why the store had chosen to “get political” and “ruin a perfectly good debate.”