For now, Swift’s red-state boycotters remain steadfast, determined to send a message that even the biggest pop star in the world can’t afford to ignore. “You can’t have it both ways,” said a fan from Oklahoma. “If she doesn’t respect us, we’re not supporting her.”

As for Swift, only time will tell whether she can shake off the losses and find a way to reconcile her values with the economic reality of the entertainment industry. But one thing’s for sure—this billion-dollar boycott has changed the game, and the road back won’t be easy.

NOTE: This is SATIRE, It’s Not True.