The movement has been highly effective in regions where Swift’s fan base once ran deep. In states like Texas, Oklahoma, and Tennessee, ticket sales for her upcoming tour have dropped dramatically, forcing concert organizers to scramble for ways to make up for the losses. Swift, who was on track to break records with her latest tour, is now seeing empty seats in places where her concerts once sold out in minutes.

“Taylor has always been a unifier in music,” said one longtime fan in Alabama. “But now, with this new political stance, it feels like she’s choosing sides. And if she’s choosing sides, then maybe I don’t need to be on hers.”

Experts estimate that the boycott could cost Swift upwards of $1 billion, an astonishing figure for any musician. Swift’s business empire spans not only music but also merchandise, partnerships, and investments. Her swift ascent to global superstardom has relied heavily on the support of fans from across the political spectrum. Now, with red-state boycotters showing no signs of slowing down, Swift’s team is facing an economic nightmare.

“Taylor’s brand is built on loyalty and relatability,” explained one financial analyst. “When she decided to publicly support a candidate, she alienated a huge chunk of her fan base. And, unfortunately, she’s learning that, in business, loyalty is a two-way street.”