But Musk’s vision for ABC doesn’t stop there. According to insiders, he’s also toying with the idea of integrating SpaceX and Tesla content into the network’s programming, giving viewers behind-the-scenes access to rocket launches, electric vehicle innovations, and perhaps even live updates on Musk’s latest plans to colonize Mars.

“I want to bring news into the future,” Musk said. “Imagine tuning in to watch the news and getting updates from space at the same time. That’s where we’re headed.”

At the center of Musk’s media ambitions, of course, is the firing of David Muir, a fixture of ABC News for years. For many viewers, Muir is synonymous with credibility and professionalism, but for Musk, he represents everything that’s wrong with the mainstream media.

“Muir’s a dinosaur,” Musk reportedly said in a private meeting. “He’s been doing the same thing for years, and people are bored of it. The future of news isn’t some guy in a suit reading off a teleprompter. It’s dynamic, interactive, and, most importantly, fair.”