Stallone’s vision for Knockout Brews is clear: to provide a coffee shop experience that prioritizes the product and the customer without venturing into social or political discussions. The decor of each location will feature a blend of rustic and modern aesthetics, with memorabilia from Stallone’s films subtly incorporated to enhance the brand’s identity without overpowering the core focus on coffee.

Knockout Brews plans to source beans from non-conflict zones, emphasizing quality and sustainability. The menu will be straightforward, eschewing the often complex and exotic offerings of larger chains for classic coffee drinks done right. “We’re going back to basics, but we’re going to nail those basics,” Stallone asserted.