It all started when Taylor Swift, who has been increasingly vocal about her political views, decided to go all-in on a major endorsement during her latest Instagram live session. After months of hinting at her political leanings and subtly weaving her opinions into her songs, Swift made it official: she threw her full-throated support behind a controversial political figure.

Was it a presidential candidate? A new movement? A cause everyone can get behind? No. In a twist that no one saw coming, Swift endorsed…a vegan cryptocurrency backed by none other than Elon Musk’s second cousin.

Her exact words? “This crypto is the future, and honestly, we need to save the planet—and our portfolios.”

Now, Swifties, her famously devoted fanbase, are used to their queen taking bold stances, but no one expected this. The fallout was swift (pun intended), and not just from fans. Big brands that had signed lucrative deals with the pop star suddenly had second thoughts. After all, a vegan cryptocurrency? Backed by Musk’s cousin? It was just too weird, even for Swift.