“Why is it a brown bean with a Mexican hat, a big mustache and pointy boots—that is offensive to Mexicanos,” Bosquez stated.

When asked by ABC7 News why he didn’t use big bean, big frijoles or something else in the same line, Quackenbush stated: “Because we wanted to use big beaners, we liked the name—kind of like Big Texan, the word big, we wanted to have Hispanic culture or Latin culture enveloped into our mascot and logo.”

He added that the majority of Hispanics were not offended by the name or sign.

“A lot of the people that are responding saying ‘I’m alright with that’—they probably haven’t experienced the racism part,” Bosquez stated.

When asked whether he would apologize for the sign, Quackenbush responded: “The answer to that is no. I apologize for nothing related to this business, I think this is a big hoax and a scam that’s been set up by a couple former restaurants here that recently have gone out of business and they just got so outraged because a white guy is opening a Mexican restaurant—that’s what’s going on here.”