Robinson was shocked that members of his local community were so offended by the billboard. The sign was posted along I-264 East, and people quickly complained about it by calling into the dealership and posting scathing responses to it on social media.
Portsmouth City Councilman Bill Moody confirmed that the billboard could do whatever it wanted because it was located on Bayside’s property.

Robinson said, “We certainly didn’t mean to offend anybody when we put it up, that certainly wasn’t our intent, but it was. Hopefully, just like all advertising, you know, we get a little play out of it somehow.”

However, Robinson said he wished locals would get over the foul language in the sign and deal with the real problems in the Portsmouth community.

“The city of Portsmouth is economically challenged, and I don’t think we should be worried about the word BS on a street sign. We’ve got a casino to approve downtown.”

Many people are split on the sign. Because the sign was made to speak to bikers, those on Robinson’s side agree that it was not inappropriate. However, parents of young children have a point too since it was posted along a public highway.

What do you think about the sign? Should it stay, or should it go?